Gem Fitzrovia Hotel

Family-friendly hotel with restaurant, near Oxford Circus

Choose dates to view prices

Fri, Apr 10
Sat, Apr 11
April 2026
May 2026
Located in the heart of Fitzrovia, Gem Fitzrovia Hotel offers a haven for families and travelers alike. Enjoy international cuisine at XX-XXVIII Restaurant or relax with coffee from the cafe; guests appreciate helpful staff and a prime location near Oxford Circus.
VIP Access
Excellent

Popular amenities

  • Free WiFi
  • Connecting rooms available
  • Air conditioning
  • Bar
  • Laundry facilities

Main amenities (12)

  • Daily housekeeping
  • Restaurant and bar/lounge
  • Breakfast available
  • 24-hour room service
  • Coffee shop/cafe
  • In-room childcare
  • Business center
  • 3 meeting rooms
  • 24-hour front desk
  • Air conditioning
  • Front-desk safe
  • Snack bar/deli

For families (6)

  • Babysitting (surcharge)
  • Connecting/adjoining rooms available
  • Private bathroom
  • Daily housekeeping
  • Laundry facilities
  • Coffee/tea maker
$131 nightly
$157 total
Mar 29 - Mar 30
Total with taxes and fees

Why we love this property

Flavorful dining options
Indulge in global dining at the restaurant or enjoy champagne in-room. The cafe serves bites, while the bar and breakfast add delectable options.
Slumber in style
Sleep soundly with hypo-allergenic bedding and blackout drapes. Indulge in 24-hour room service and champagne after turndown service.

Room options

Showing 12 of 12 rooms
Interior
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Combined shower/tub, designer toiletries, hair dryer, towels

Executive Room

  • Sleeps 2
Combined shower/tub, designer toiletries, hair dryer, towels
Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

Excellent
  • 161 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed
Combined shower/tub, designer toiletries, hair dryer, towels
Superior Twin Room | View from room
Superior Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Superior Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

Excellent
  • 161 sq ft
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds
Combined shower/tub, designer toiletries, hair dryer, towels
View from room
Executive Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Double Room

Exceptional
  • 194 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed
Combined shower/tub, designer toiletries, hair dryer, towels
Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

Very good
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds
Combined shower/tub, designer toiletries, hair dryer, towels
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

Very good
  • 215 sq ft
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed
Combined shower/tub, designer toiletries, hair dryer, towels
Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

Excellent
  • 161 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
Combined shower/tub, designer toiletries, hair dryer, towels
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Bathroom | Combined shower/tub, designer toiletries, hair dryer, towels
Combined shower/tub, designer toiletries, hair dryer, towels

Superior Single Room

  • Sleeps 1
Combined shower/tub, designer toiletries, hair dryer, towels
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2
Interior
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Combined shower/tub, designer toiletries, hair dryer, towels

Superior Double Room

  • Sleeps 2
Combined shower/tub, designer toiletries, hair dryer, towels
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Combined shower/tub, designer toiletries, hair dryer, towels
Combined shower/tub, designer toiletries, hair dryer, towels

Executive Twin Room

  • Sleeps 2
Interior
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Hypo-allergenic bedding, in-room safe, individually decorated, desk
Combined shower/tub, designer toiletries, hair dryer, towels

Triple Room

  • Sleeps 3

Similar properties

Bar (on property)
  • Parking available
  • Free WiFi
  • Restaurant
  • Connecting rooms available
8.6
Excellent
1,000 reviews
$138 nightly
$165 total
Apr 5 - Apr 6
Total with taxes and fees
Holiday Inn London - Regent's Park by IHG
Lounge
  • Free WiFi
  • Air conditioning
  • Bar
  • Laundry facilities
8.4
Very Good
208 reviews
$132 nightly
$159 total
Apr 5 - Apr 6
Total with taxes and fees
Moxy London Piccadilly Circus
Lobby
  • Free WiFi
  • Restaurant
  • Connecting rooms available
  • Air conditioning
8.4
Very Good
2,279 reviews
$150 nightly
$180 total
Apr 5 - Apr 6
Total with taxes and fees
Radisson Blu Hotel, London Euston Square
Breakfast, lunch, dinner served; British cuisine
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Gym
9.0
Wonderful
5,008 reviews
$148 nightly
$178 total
Mar 29 - Mar 30
Total with taxes and fees
Strand Palace Hotel
Exterior
  • Parking available
  • Free WiFi
  • Restaurant
  • Air conditioning
8.6
Excellent
1,000 reviews
$143 nightly
$172 total
Apr 19 - Apr 20
Total with taxes and fees
Thistle London Holborn
Exterior
  • Free WiFi
  • Restaurant
  • Connecting rooms available
  • Air conditioning
9.0
Wonderful
1,002 reviews
$216 nightly
$259 total
Mar 29 - Mar 30
Total with taxes and fees
The Mandeville Hotel
Exterior
  • Free WiFi
  • Connecting rooms available
  • Laundry facilities
  • 24/7 front desk
8.8
Excellent
139 reviews
$105 nightly
$127 total
Apr 12 - Apr 13
Total with taxes and fees
Astor Court Hotel
Cocktail bar
  • Airport transfer
  • Pet friendly
  • Parking available
  • Free WiFi
8.6
Excellent
1,657 reviews
$170 nightly
$204 total
Apr 2 - Apr 3
Total with taxes and fees
The Cumberland, London
Property entrance
  • Parking available
  • Free WiFi
  • Restaurant
  • Air conditioning
8.2
Very Good
1,905 reviews
$147 nightly
$176 total
Apr 5 - Apr 6
Total with taxes and fees
The Marble Arch Hotel, by Thistle
Exterior
  • Free WiFi
  • Air conditioning
  • Non-smoking
8.8
Excellent
721 reviews
$159 nightly
$190 total
Apr 12 - Apr 13
Total with taxes and fees
Numa London Bloomsbury
Compare similar properties
Mod logo
Earn OneKeyCash on thousands of hotels when you sign in and book. More rewards for more adventures!

About the neighborhood

Map
20-28 Bolsover Street, London, England, W1W 5NB

What's nearby

  • Portland Place - 1 min walk - 0.2 km
  • Regent's Park - 6 min walk - 0.6 km
  • Oxford Circus - 11 min walk - 0.9 km
  • The British Museum - 15 min walk - 1.3 km
  • Piccadilly Circus - 19 min walk - 1.6 km

Getting around

  • Heathrow Airport (LHR) - 51 min drive
  • London City Airport (LCY) - 52 min drive
  • Luton Airport (LTN) - 69 min drive
  • Stansted Airport (STN) - 90 min drive
  • Gatwick Airport (LGW) - 106 min drive
  • London Euston Station - 15 min walk
  • London (QQU-London Euston Train Station) - 15 min walk
  • Tottenham Court Road Station - 16 min walk
  • Great Portland Street Underground Station - 3 min walk
  • Regent's Park Underground Station - 6 min walk
  • Warren Street Underground Station - 8 min walk

Restaurants

  • ‪Pret a Manger - ‬2 min walk
  • ‪The Greene Man - ‬3 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪The Ship - ‬3 min walk
  • ‪The Junction Bar & Restaurant - ‬1 min walk

About this property

Gem Fitzrovia Hotel

Gem Fitzrovia Hotel puts you in a great location, within just a 10-minute walk of Oxford Circus and Regent's Park. For a bite to eat, guests can check out XX-XXVIII Restaurant, which serves international cuisine and is open for breakfast, lunch, and dinner. A bar/lounge and a snack bar/deli are other highlights. Fellow travelers like that it's just a short walk to public transportation: Great Portland Street Underground Station is 3 minutes away and Regent's Park Underground Station is 6 minutes.

At a glance

Hotel size

    • 86 rooms
    • Arranged over 4 floors

Arriving/Leaving

    • Check-in start time: 3:00 PM; Check-in end time: midnight
    • Contactless check-in available
    • Express check-out available
    • Early check-in subject to availability
    • Late check-in subject to availability
    • Minimum check-in age: 18
    • Check-out time is 11 AM
    • Contactless check-out available
    • Late check-out subject to availability

Special check-in instructions

    • Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
    • Information provided by the property may be translated using automated translation tools
    • The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
    • Check-in hours are 3PM - Midnight on Friday and Saturday.

Required at check-in

    • Credit card, debit card, or cash deposit required for incidental charges
    • Government-issued photo ID may be required
    • Minimum check-in age is 18

Children

    • Babysitting*

Pets

    • Pets not allowed
    • Service animals welcome

Internet

    • Free WiFi and wired internet access in public areas
    • Free WiFi and wired internet access in rooms

Parking

    • No onsite parking
    • Onsite parking includes off-street options

Other information

    • Smoke-free property

Property amenities

Food and drink

  • English breakfast (surcharge) 7:00 AM–10:00 AM on weekdays and 8:00 AM–10:30 AM on weekends
  • Restaurant
  • Bar/lounge
  • Coffee shop
  • Private dining
  • 24-hour room service
  • Snack bar/deli

Traveling with children

  • Childcare in room (surcharge)

What to do

  • Winery tours nearby

Working away

  • Business center
  • 3 meeting rooms
  • Conference space (139 square feet)

Services

  • 24-hour front desk
  • Concierge services
  • Tour/ticket assistance
  • Dry cleaning/laundry services
  • Free newspapers in lobby
  • Luggage storage
  • Multilingual staff
  • Porter/bellhop
  • Romance packages

Facilities

  • Safe-deposit box at front desk
  • Banquet hall

Accessibility

  • Elevator
  • Well-lit path to entrance

Room amenities

Be entertained

  • Flat-screen television
  • Cable TV channels

Home comfort

  • Air conditioning and heating
  • Coffee/tea maker
  • Electric kettle
  • Iron/ironing board (on request)

Sleep well

  • Hypo-allergenic bedding
  • Blackout drapes/curtains
  • Turndown service
  • Bed sheets provided

What to enjoy

  • Individually decorated

Freshen up

  • Private bathroom
  • Shower/tub combination
  • Designer toiletries
  • Hair dryer
  • Towels
  • Toothbrush and toothpaste (on request)
  • Toilet paper

Stay connected

  • Desk
  • Free newspapers
  • Free WiFi and wired internet
  • Phone
  • Electrical adapters/chargers

Food and drink

  • Champagne service
  • Highchair

More

  • Daily housekeeping
  • In-room safe
  • Connecting/adjoining rooms available
  • Mobile key entry
  • Guidebooks/recommendations
  • Local maps

Special features

Dining

XX-XXVIII Restaurant - This restaurant specializes in international cuisine and serves breakfast, lunch, and dinner.

Fees & policies

Optional extras

  • English breakfast is offered for an extra charge of approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in can be arranged for an extra charge of GBP 24 (subject to availability)
  • Late check-out can be arranged for an extra charge (subject to availability)

Children & extra beds

  • In-room babysitting is available for an extra charge

Policies

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
Guests can rest easy knowing there's a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit on site.
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation.
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates).
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club, JCB International
Cashless transactions are available.
Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.

Frequently asked questions

Does Gem Fitzrovia Hotel offer free cancellation for a full refund?

Yes, Gem Fitzrovia Hotel does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.

Are pets allowed at Gem Fitzrovia Hotel?

Sorry, pets aren't allowed, but service animals are welcome.

Is parking offered on site at Gem Fitzrovia Hotel?

Sorry, there's no onsite parking at Gem Fitzrovia Hotel.

What are the check-in and check-out times at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. There's a charge of GBP 24 for early check-in (subject to availability). Check-out time is 11 AM. Late check-out is available for a charge (subject to availability). Express check-out and contactless check-in and check-out are available.

What is there to do at Gem Fitzrovia Hotel and nearby?

Recommended spots to visit include Oxford Circus (10-min walk) and Piccadilly Circus (1.1 mi), along with The British Museum (1.1 mi) and Hyde Park (1.3 mi).

Are there restaurants at or near Gem Fitzrovia Hotel?

Yes, XX-XXVIII Restaurant offers international cuisine.

What's the area around Gem Fitzrovia Hotel like?

Gem Fitzrovia Hotel is a short 3-minute walk from Great Portland Street Underground Station and 14 minutes' walk from Oxford Street. Travelers give top marks for the hotel's prime location.

Have a question?

Get instant answers with AI powered search of property information and reviews.

Gem Fitzrovia Hotel Reviews

8.8

Excellent

9.2

Cleanliness

8.4

Amenities

9.0

Staff & service

8.8

Property conditions & facilities

What guests liked

  • Breakfast had a great selection and was delicious. (72 reviews)
  • The property's restaurant offered excellent breakfast with fresh and delicious food, and the dining area was beautiful and well-served. (5 reviews)
AI Sparkle IconFrom real guest reviews summarized by AI.

Popular mentions

RoomService staffLocationBreakfastLobbyBedBarBathroomRestaurantValue
Verified

10/10 Exceptional

great visit
Bruce, 3-night trip
Verified

10/10 Exceptional

Very good location .
Jessica, 1-night trip
Verified

10/10 Exceptional

Lovely room and friendly staff
Mrs J A, 1-night trip
Verified

6/10 Good

Location was good, but I’m not sure how this is ranked as a 4 star hotel.
Sheri, 4-night trip
Verified

10/10 Exceptional

Room was clean, staff friendly and welcoming and it is on a great location.
Katina, 2-night trip
Verified

10/10 Exceptional

Room was very nice
Russell, 1-night trip
Verified

10/10 Exceptional

Room was clean, staff were helpful and keen to help . Hotel is in v convenient location for West End and other attractions.
Bertha, 3-night trip
Verified

10/10 Exceptional

The room was very clean, the beds were very comfortable with lovely linen, and the staff were all friendly and courteous
Moira, 3-night trip
Verified

10/10 Exceptional

Great location, great service, helpful staff.
Kenneth, 3-night trip
Verified

10/10 Exceptional

Lovely hotel. Lovely staff
michael, 4-night trip
Verified

10/10 Exceptional

Lovely room, great hotel
Sue, 1-night trip
Verified

10/10 Exceptional

Had everything we need for a comfortable stay
Lisa, 1-night trip
Verified

10/10 Exceptional

helpful staff and pleasant room
Ulf, 1-night trip
Verified

8/10 Very good

Everywhere was clean, staff were very helpful
Helen, 4-night trip
Verified

10/10 Exceptional

Extremely courteous staff, great room, good breakfast
Jennifer, 2-night trip
Verified

10/10 Exceptional

Great location.
Robert, 3-night trip
Verified

10/10 Exceptional

All the staff were friendly from the moment we arrived, Room was spacious and clean, tea, coffee facility. Hotel breakfast was delicious. Hotel is a 5 minute walk from Oxford Street.
Alan, 1-night trip
Verified

10/10 Exceptional

Very good hotel
Steven, 1-night trip
Verified

4/10 Fair

Stayed one night on 21 March. The hotel itself was fine. However we were allocated probably the worst room in the hotel on LG. Room 013. It was right next to a staff office and laundry area with constant noise of trolleys and staff outside on the corridor.
Justin, 1-night trip
Verified

10/10 Exceptional

Staff and amenities were excellant.
Keith, 1-night trip
Verified

8/10 Very good

Nice room, good location. Rooms could be better in terms of sound isolation.
Erik, 2-night trip
Verified

10/10 Exceptional

Great accommodations for the price. Friendly and helpful staff. Great location.
Lawrence, 3-night trip
Verified

10/10 Exceptional

Everything was perfect
Olivia, 3-night trip
Verified

10/10 Exceptional

The hotel offered everything we wanted from a welcoming reception staff to a perfect english breakfast.
Steven, 2-night trip
Verified

10/10 Exceptional

Comfortable room and a great staff, super helpful. We didn’t have breakfast at the hotel so don’t know about that. Location was great
Saniya, 3-night trip