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Hotels in St. Florence

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Where to stay in St. Florence?

Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Top landmarks in St. Florence

Learn more about St. Florence

St. Florence is well-known for its attractions such as Heatherton World of Activities and Dinosaur Park. This welcoming city has something for everyone including bars as well as sights like Pembrokeshire Coast National Park and Manor House Zoo. All are within a small-town setting.

Unusual picnic site The bench is inside the ruined mill. (It seems to have been placed here relatively recently, as it isn't visible in the previous photo of the same building.)
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Open Photo by Colin Bell (CC BY-SA) / Cropped from original

Frequently asked questions

What accommodations do travelers recommend in St. Florence?
Where can I find free parking with my stay in St. Florence?
Park your car for free at Gower View Luxury bed & Breakfast.
Can I book a refundable hotel in St. Florence?
If you need the flexibility to change your plans to St. Florence, most properties offer refundable* rates you can book. You can see these properties by searching our site and using the “fully refundable” filter to narrow the results down.
Where can I stay with my pet in St. Florence?
Your furry friend can stay with you at this pet-friendly hotel: Greenhills Hotel.
Where can I stay in St. Florence if I want a vacation rental instead of a hotel?
Browse 14 vacation homes on our site. You can also consider one of the 6 apartments or 43 cottages.
Where can I stay if I'm traveling to St. Florence with my kids?
Parents traveling with children may want to consider Elm Grove Country House, Greenhills Hotel and Parsonage Farm Inn.
Where should I stay in St. Florence for a getaway with my partner?
Parsonage Farm Inn is a great option for a romantic getaway.
What will the weather in St. Florence be like during my visit?
The warmest months in St. Florence are usually July and August with an average temp of 60°F. February and January are the chilliest months when the average temp is 46°F. The rainiest months are November and December.
Why should I book my St. Florence hotel through Hotels.com?
There are plenty of reasons to book your St. Florence travel with us: our free cancellations on selected hotels* gives you the flexibility you’re looking for, and with One Key™, our rewards program, you will be able to earn and use OneKeyCash™** on all eligible bookings such as hotels, car rentals, flights, vacation rentals and more on Hotels.com, Expedia and Vrbo.

Find out more about St. Florence

Find out more about St. Florence

St. Florence: A Hidden Gem Where Charm Meets Serenity

Nestled in the picturesque Pembrokeshire countryside, St. Florence is a charming small town that offers a delightful escape for travelers seeking tranquility and natural beauty. Surrounded by rolling hills and lush landscapes, this serene destination is a gateway to stunning coastal views and the nearby Tenby beaches. Explore the quaint local shops, savor traditional Welsh cuisine, and unwind in idyllic gardens. With its rich history and warm community, St. Florence invites you to experience the enchanting allure of rural Wales, making it the perfect spot for a romantic getaway or a peaceful retreat. For the best hotel rates in St. Florence and to enhance your stay, be sure to check out Hotels.com's Last-Minute DealsOpens in a new window on travel.

Top locations to stay in St. Florence

Some of the best places to stay in St. Florence are Tenby, Saundersfoot and Haverfordwest. Tenby, Saundersfoot, and Haverfordwest each offer unique experiences for travelers. Tenby is known for its picturesque beaches and medieval architecture, making it ideal for first-time visitors. Saundersfoot boasts charming seaside views and a relaxed atmosphere, while Haverfordwest offers rich history and cultural attractions. Accommodations range from luxury hotels with stunning sea views to cozy historic inns, ensuring options for every preference. No matter where you stay, these locations promise a memorable Welsh getaway. These are some of the hotels preferred by our travelers in St. Florence:

  1. St. Florence: Nestled near the picturesque coastline, St. Florence is an idyllic village perfect for those seeking outdoor adventures and cultural experiences. Its close proximity to attractions like Tenby Beach and historical sites such as Manorbier Castle makes it an excellent base for exploration. For comfortable stays, consider Heywood Spa HotelOpens in a new window, a 4-star property that offers a full spa and pool services, perfect for relaxation after a day of sightseeing. Another option is Little Red Rooster Rest and SpaOpens in a new window, a charming 4-star bed and breakfast that welcomes pets and provides adventure sports activities nearby, making it ideal for thrill-seekers.
  2. SaundersfootOpens in a new window: This charming coastal village boasts stunning beaches and scenic views, making it a wonderful spot for outdoor enthusiasts. With attractions like Harbour Beach and Castle Hill, visitors will find plenty to enjoy. For accommodations, Corran Resort & SpaOpens in a new window is a 4-star hotel that features a full spa and business amenities, catering to both leisure and business travelers. Alternatively, The Brown'sOpens in a new window is another 4-star option that allows pets and offers various adventure sports activities for guests looking to embrace outdoor fun.
  3. HaverfordwestOpens in a new window: Known for its rich history and beautiful landscapes, Haverfordwest is a great location for those wanting to dive into culture and nature. Key attractions include Skomer Island and St. David's Cathedral. For a luxurious stay, Slebech Park Restaurant & RoomsOpens in a new window is a 5-star bed and breakfast that welcomes pets and offers high-end amenities. Penrhiw Priory Opens in a new window, also a 5-star option, features adventure sports and is set in a historic building, while Ramsey HouseOpens in a new window provides a romantic atmosphere with spa services and food options for couples looking to unwind.

Things to do in St. Florence for first time

St. Florence is a charming destination perfect for a three-day getaway, where you can explore scenic beaches, rolling hills, and lush forests. Enjoy leisurely hikes, refreshing swims, and tranquil parks, making it an ideal spot for relaxation and outdoor activities while soaking in the local culture and hospitality. Here's a quick itinerary to make the most of your trip to St. Florence:

  • Day 1: Begin your adventure at the beautiful Tenby Beach, where you can relax on the golden sands and enjoy the stunning views of the coastline. After soaking up some sun, make your way to St Mary's Church, a historic landmark with impressive architecture and peaceful surroundings—perfect for a moment of reflection. Next, head to Castle Hill for breathtaking panoramic views of Tenby and the surrounding area. The sunset from this vantage point is simply unforgettable, making it a perfect way to wrap up your day.
  • Day 2: Start your day at the magnificent Manorbier Castle, where you can explore the ancient ruins and learn about its fascinating history. Afterward, take a short drive to Lamphey Bishop's Palace, an intriguing site with remnants of its grandeur and beautiful gardens to wander through. Finish your day at Freshwater East Beach, renowned for its stunning scenery and tranquil atmosphere—ideal for a relaxing stroll along the shoreline.
  • Day 3: Kick off your day at Carew Castle, where you can delve into the medieval history of the site and explore its picturesque grounds. Next, visit Pembroke Castle, a magnificent fortress that boasts impressive architecture and captivating stories from the past. Wrap up your itinerary with some leisure time at Harbour Beach, where you can unwind, enjoy the views, and reflect on the wonderful experiences you’ve had during your trip to St. Florence and its enchanting surroundings.

5 tips to find a great St. Florence hotel deal

  1. Book for the cheapest times: The most budget-friendly time to visit St. Florence is during January, November, and December, when hotel rates are significantly lower. To truly appreciate the main attractions, it's recommended to stay for at least 2-3 days. This charming small town offers great value for money with its picturesque streets and local shops, making it a perfect getaway for those looking to explore without breaking the bank.
  2. Look for last-minute deals on Hotels.com: If you're looking for last-minute deals to St. Florence, Hotels.com is a great place to start. By checking the DealsOpens in a new window or Last-Minute DealsOpens in a new window section, you could find discounted rates on hotels as your travel date approaches. To keep up with the latest prices and best rates, consider enabling email alerts or push notifications from Hotels.com. This way, you’re more likely to catch flash sales and special promotions, maximizing your chances to save on your stay in St. Florence.
  3. Be flexible with dates: Prices can fluctuate depending on factors like the hotel's location, star rating, and the time of year. As a result, being flexible with your travel dates may help you save on hotel expenses in St. Florence.
  4. Consider your location: When booking on Hotels.com for your holiday, keep your location in mind. Staying closer to major attractions or downtown areas may offer convenience, but it usually tends to come with a higher price tag. To find more affordable rates, consider hotels in less central neighborhoods, striking a balance between cost and easy access to the sites you want to visit.
  5. Upgrade with One Key: Make your next reservation in St. Florence and be a part of Hotels.com's free One Key program, which enables members to take advantage of reward points for hotel bookings. Progress through the tiers of Blue, Silver, Gold and Platinum to unlock advantages like room upgrades when available, discounted rates, and exclusive offers for members. Start earning reward points now.

Best time to go to St. Florence

St. Florence experiences its lowest average temperature in February, at 45.1°F (7.3°C), while August is the hottest month, with an average temperature of 61.2°F (16.2°C). November is typically the wettest month. If you’re looking to soak up the lively atmosphere in St. Florence, May, July, and August are the peak months to visit, bustling with fellow travelers. During this peak period, the weather is mostly sunny to mostly cloudy, accompanied by light rainfall. However, if you prefer a more relaxed experience, October to December are perfect for a quieter getaway, marked by light rainfall and mostly cloudy conditions.

St. Florence is a welcoming city where you can spend time checking out the bars and the local cuisine. Why not spend time at Heatherton World of Activities and Dinosaur Park?While you're in town, don't miss a chance to see sights like Pembrokeshire Coast National Park and Manor House Zoo.